1. Can the business still manage to maintain its cash customers?
The reason this is so important is because, to employ extra staff to cover the new workload, would be detrimental to the effectiveness of new trade clients and how it impacts the yearly cash expenditure positively.
2. So, if the business can take care of this extra income stream, to what percentage of the yearly turnover would fit best? It is calculated that somewhere between 8 to 15% extra revenue via barter trade works best. This is a good balance and maximises how well expenditure is offset.
3. In a brand-new business, without cash clients, things can still work out well. The reason for this is because, that a start-up requires customers and will spend large amounts of cash through various means to attract them anyway. Therefore, what better way than to gain new clientele by providing new business with a member base all keen on helping each other. The result of this is exposure into the direct cash market through exposure to non-business clients, i.e. cash customers.
4. It is important to point out that, at times there are existing (this relates to other trading facilities) members who will look to take advantage only for themselves of a new member and attempt to over-trade them in the early period of membership. This is why, Trade Gate, not only has strict policies through its terms and conditions to stop this, but that all accounts have to go through an account manager in the process when listing product. This is an unfortunate anomaly and one that Trade Gate has stamped out. It was always the case of imbalance with other organisations. We refrain from naming anyone.
5. That is why we can boast that the Trade Gate online store, is a different entity than the aforementioned findings, in that again things are listed only with your account manager’s authority. With other bartering systems in the past, a business themselves could list and try to create an imbalance by increasing prices. However, with Trade Gate such practices have been stamped out as well.
6. Also, when transacting, thinking that members can simply be left to their own devices and set the patterns of price structuring which in turn upsets the balance, means things are not as effective. Thinking that by providing an App and letting members sort things out themselves, is a recipe for disaster.
That’s why you should only deal with Trade Gate. It’s properly controlled and has your business’s best interests as its core valued identity.