Let’s take a café where they could offer their goods and earn trade dollars. These dollars could then be spent within the member group for other items that a café would need. One particularly good example would be to pay for marketing so that the café could attract more customers who are not Trade Gate members. This would lead to direct cash customers, and in what is known as a cash conversion.
What this above scenario allows is an improvement in cashflow, more exposure and supports an increase in its clientele base.
Being able to utilise an interest free line of credit, provides funding for growth with the ability to pay back the credit used with more customers supplied through the network guaranteed. It’s the same benefit for the marketing company, as they may utilise their extra income for vehicle maintenance.